World Jewish News
Samaria-made halva snack reintroduced on Brussels Airlines flight
01.09.2016, Israel and the World The decision of Belgian carrier Brussels Airlines to reintroduce an Israeli snack made in the West Bank to its flights menu is reportedly the result of quick work from the Israeli foreign ministry through its embassies in Brussels and Berlin, but also from Jewish communities which had called for a boycott of the airline on social media.
The snack from the food manufacturer Achva company in Samaria, the northern West Bank, was removed from the carrier's in-flight dessert options following pressure by a pro-Palestinian Belgian group associated with the BDS (Boycott, Divestment, Sanctions).
Achva is located in the Barkan Industrial Park, near the city of Ariel. The plant employs a large number of Palestinian workers.
Brussels Airlines denied allegations suggesting it was actively boycotting Israeli products, saying the decision regarding the halva dessert "was in no way a boycott, but rather a case of a mistaken order on the part of the caterer for a product we did not request."
Israeli Ambassador to Belgium Simona Frankel met Monday with Brussels Airlines CEO Bernard Gustin, who assured her the airline had no political agenda and that it will continue to feature Israeli products on its menus, including those produced by Achva. The embassay in Berlin also contacted Lufthansa which is a major stockholder of Brussels Airlines.
The Israeli foreign ministry had also contacted the airline on the issue, and following what was described as a "successful public diplomacy effort," it was decided the sesame snack will once again be featured on the Brussels Airlines menu.
The carrier now calls Achva “one of our trustful suppliers” in a statement to the Israeli foreign ministry quoted by The Times of Israel.
‘’We have corrected the situation because of course as a company we want to stay politically neutral,’’ Kim Daenen, spokesperson of Brussels Airlines, to European Jewish Press on Tuesday.
‘’We want to state that we do not choose an inflight product based on its origin. So we corrected the situation in response to the decision to remove the halva. In the future, we will welcome products from the Achva company and we will not refuse any of their products,’’ she said.
‘’If our local provider proposes products from the Achva company or other companies in the region we will be glad to accept them,’’ Daenen said, stressing that the airline offers many Israeli products.
She stressed that Tel Aviv and Israel are a ‘’very important’’ market for Brussels Airlines which operates 11 flight to and from Tel Aviv weekly. ''We are present in Israel since 13 years,'' she said.
Israeli Tourism Minister Yariv Levin welcomed the decision, saying it was proof that "when Israelis and the Jews in the Diaspora join forces they can thwart any attempt to undermine and hurt Israel."
Yossi Dagan, head of the Samaria Regional Council, also welcomed the decision.
"We must never cower before BDS efforts or anyone else trying to undercut the State of Israel," he said. "I would like to invite Brussels Airlines executives to tour Judea and Samaria, so they can see with their own eyes the coexistence we have in Judea and Samaria."
EJP
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