Apple will soon open its first official store in Israel as a duty-free shop at Tel Aviv’s Ben Gurion airport.
The “store-within-a-store” concept will be opened as part of the local A.L.M. chain in about two weeks; the goal is to open the doors before the local launch of the iPhone 6, and company officials said they plan to feature the full range of products.
There will be one Apple employee, along with the A.L.M. staffer to market the merch.
A few weeks ago it was announced that Apple planned to open a local sales and marketing office.
Apple attaches importance to the Israeli market, especially in research and development, where it employs 600 people in its offices in Ra’anana, Herzliya, and Haifa. The company's new marketing and sales office will also be in Herzliya.
Apple has been making Hebrew-language versions of its products for a long time. In addition to its operating system for computers, smart phones, and tablets, it has also launched a word processor in Hebrew (Pages). It is also the only company with a special store with music and movies for Israeli customers.